Ulta Beauty app stands out with its robust set of features designed to enhance user engagement and satisfaction. One of the key highlights is the GLAMlab® which allows users to virtually try on products, ensuring they make informed purchasing decisions. The Foundation Shade Matcher and Skin Analysis tools provide tailored recommendations, adding a personalized touch to the user's journey.

Shopping on the app is made easy with various filters such as brand, price, rating, bestsellers, and new arrivals. This helps users discover products that align with their preferences. Furthermore, the app champions Conscious Beauty, offering products that adhere to values like Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging, and Give Back. Booking beauty services at The Salon™ at Ulta Beauty is another notable feature, allowing users to choose from a range of services including hair, makeup, skin care, and more.

Ulta Beauty offers an extensive product database that allows users to explore a wide range of beauty items. The app provides detailed information on each product, including ingredients, usage instructions, and customer reviews.

Users can filter their searches by brand, price, rating, and even discover exclusive brands only available at Ulta Beauty. This ensures that customers find exactly what they need while also uncovering new and unique beauty solutions.

The inclusion of Conscious Beauty at Ulta Beauty further enriches the database by highlighting products that align with ethical values such as clean ingredients, vegan formulations, cruelty-free testing, sustainable packaging, and brands that give back to the community.

One of the standout features of the Ulta Beauty app is its advanced personalization capabilities. Tools like GLAMlabu00ae enable virtual try-ons, allowing users to see how different makeup products will look on them before making a purchase.

The Foundation Shade Matcher helps customers find their perfect foundation shade by analyzing their skin tone through the camera. Additionally, Skin Analysis provides personalized skincare recommendations based on individual skin conditions captured via smartphone cameras.

By opting into push notifications, users receive tailored updates about app-exclusive offers, events, and promotions relevant to their preferences and shopping habits, enhancing the overall personalized shopping experience.